IND-07 · Fitness & wellbeing
Growthecommunity.Automate the churn fight.
Class bookings you own, members who get a nudge before they drift, and a studio brand that lives in an app, not inside someone else’s platform.
$0
Per-member fees
Platform pricing scales against your growth. An owned system costs once.
Auto
Churn defence
Attendance dips trigger human-sounding check-ins before members drift for good.
Yours
Brand & data
Members open your app, your name, your community. Not a platform’s.
The shift
Same business. Different day.
Before
A platform charging per member per month, wearing their brand, holding your member data.
After
Bookings, waitlists and check-ins in your own app, your brand, no per-member tax as you grow.
Before
Members drift silently. You notice when the direct debit cancels, which is too late.
After
Attendance dips flag at-risk members automatically and reach out in your voice while they are still saveable.
Before
Trials attend once, get a maybe-follow-up if the desk remembers, and evaporate.
After
Every trial gets a sequenced journey: welcome, booking nudges, conversion offer, timed to their actual visits.
Before
Failed debits become awkward front-desk conversations and quiet revenue leakage.
After
Retries, updates and reminders handled automatically. The awkwardness is gone and so is most of the leakage.
What we build
Built for the front desk, the floor and the numbers.
Owned bookings
Classes, capacity, waitlists and check-ins under your brand with no per-member platform fees.
Retention engine
Attendance patterns watched, at-risk members nudged in your voice before they are gone.
Member app
Booking, streaks, progress and community in an app with your name on the home screen.
Trial conversion
Sequenced journeys from first visit to membership, timed to behaviour, not the calendar.
Payments handled
Memberships, casual passes, failed-payment recovery and pauses without desk drama.
Studio dashboard
Attendance, churn risk, trial conversion and revenue live, not assembled monthly.
Honest verdicts
The studio stack, honestly assessed.
We build custom software, and we will still tell you when you do not need it. Keep what works, replace what fights you.
Mindbody / Glofox etc.
~ DependsFine to start. The per-member pricing, template limits and their-brand-not-yours problem grow with you. The maths flips somewhere around a few hundred members.
Xero
✓ KeepBooks stay there. We sync memberships and payments in.
Instagram DMs as the front desk
~ DependsGreat for community, chaotic as the booking system of record. Keep the vibe, move the transactions.
Spreadsheet member list
→ ReplaceA member база with no attendance signal cannot tell you who is about to leave, which is the number that matters.
Stripe
✓ KeepPayments backbone. We build the membership logic on top of it.
“Veleria has exceeded my expectations and really put everything into my system. Great communication throughout and would recommend them to anyone. Very professional and competitive pricing!”
Mina Bardic
MapleCare Support · Google review
5.0 · Verified
Questions
Asked by every
studio owner.
If yours is not here, it is a thirty-minute call away from answered. Free, no obligation, no pitch.
Ask it directly →01What does custom gym software cost?+
Quoted fixed after a free call. An owned booking system is the usual core; retention automation and a member app extend it. Against per-member platform pricing at a growing studio, ownership typically wins the maths within a year or two. Honest ranges on our blog.
02When does leaving Mindbody-style platforms make sense?+
When per-member fees are compounding with growth, when the template does not fit your class or membership model, or when you want members living in your brand rather than a marketplace that also lists your competitors.
03Can members really get our own app?+
Yes, installable on their phones with your name and icon, covering booking, check-ins, streaks and progress. App-store distribution is available when you want it; an installable web app covers most studios at a fraction of the cost.
04How does the retention automation actually work?+
The system learns each member’s normal rhythm. When attendance dips below it, a friendly check-in goes out in your tone, escalating gently if they stay away. Staff see the at-risk list too, so the human touch lands where it matters most.
05Does it handle memberships, casual passes and class packs?+
Yes, your actual pricing structures, built on Stripe: recurring memberships, packs, casual passes, pauses and failed-payment recovery.
06How long does it take?+
A booking core typically ships in 6 to 10 weeks, with retention and the member app layering on after. Members migrate without disruption; nothing cuts over until it is ready.
Relevant services
What is churn actually costing you a month?
Tell us how your business actually runs. We will scope it properly, quote it fixed, and tell you honestly if custom is not the right answer.
Free scoping call · Fixed quote within days · No obligation
Custom Software for Gyms & Studios | Members, Classes, Retention | Veleria
gym software australia no per member fees, custom gym management software, studio booking system australia, mindbody alternative custom, member retention software gym, fitness studio app development, pilates studio software australia, gym member app custom, class booking software melbourne, crossfit gym software australia. Veleria is a custom software development studio in Melbourne, Victoria with a 5.0 out of 5 Google rating, serving fitness & wellbeing businesses across Australia including Sydney, Brisbane, Perth, Adelaide, Geelong, Ballarat and regional Victoria.